Microsoft Worldwide Partner Conference

Microsoft World Partner Conference – Connecting People

Connecting is a basic human need. In much the same way we need food and water to live, growing research shows we are hardwired with the need to connect with others. Since companies are made up of people, connecting with people.
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channel partner cloud data

Growing Channel Partner Revenue: Part 2 – Data Transformation in the Cloud

As I heard from the various presenters at the recent Microsoft Worldwide Partner Conference (WPC), solely embracing cloud technology is not enough to stay ahead of digital disruption. The cloud has provided us with a goldmine — customer usage and behavioral data.
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Channel Partner Management Strategies

Growing Channel Partner Revenue: Part 1 – Policies and Processes

Recurring revenue business models have changed the game for channel management strategies. Thinking differently about how your partners enable, engage and extend customer relationships is the key to growing channel partner revenue in the subscription economy.
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Channel Management Process

Driving Channel Management Process Success

In auto racing, drivers receive instruction and direction from their pit crew chief, who provides expertise to help the driver move to the front of the pack. Think of your channel partners as drivers of recurring revenue and you, the OEM, executing a disciplined plan to navigate the path to success. Without a plan and a channel management process in place, some common pitfalls become apparent.
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Channel Management Success Drivers: Get to Know Your Channel

Channel Management Success Drivers: Get to Know Your Channel

If you’re an Original Equipment Manufacturer (OEM), channel partners play an invaluable role by extending global sales reach and providing access to new markets. Over 68% of North America technology companies’ revenue is sold through the channel (outside North America, it’s well in excess of 80%), so it’s a must The post Channel Management Success Drivers: Get to Know Your Channel appeared first on SourceTalk.
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Strategies for Motivating Channel Renewals

Strategies for Motivating Channel Renewals

Did you know that on average, renewal rates are 12% lower in the channel versus direct? (Source: White House Office of Consumer Affairs.) When your channel is responsible for selling renewals, optimising renewal rates presents its own very special challenges. Specifically – how do you motivate channel partners to take The post Strategies for Motivating Channel Renewals appeared first on SourceTalk.
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