Learn the ABCs of global maintenance and support.

A proven approach can help technology companies with European operations address strategic challenges and maximize renewal revenue.

For technology companies with significant European operations, the European maintenance stream has the potential to generate 15% to 20% of total worldwide revenue. Yet renewal rates for European operations are typically below the industry average of 85% and often as low as 45%.

Most companies miss out on this untapped revenue stream for one reason: overwhelming cost. Establishing a basic multi-lingual team alone can cost upwards of €500,000 annually. To avoid the cost burden, companies will often turn to auto-invoicing or rely heavily on the channel, neither of which are sufficiently well-suited or motivated to sell the value of the services offering and make the most out of this important customer touch point.

This whitepaper discusses considerations and strategies for maximizing a global services business. To request the full whitepaper, please complete our resource request form.