The digital selling experience landscape has been transformed, and not just for consumers. Today’s business-to-business (B2B) buyers are also showing a preference for a connected, personalized, B2B digital journey. While recent research shows enterprise buyers have embraced a new way of buying, revenue teams are struggling to match buyer expectations with their own sales strategy, enablement, and execution.
As both buyers and sellers define the “new normal” in terms of work strategy, more is being asked of today’s B2B sellers than ever before. They must be trusted advisors, consultants, and experts. They are expected to meet their buyers where they are (which is increasingly online) and to provide value at each touchpoint (which are increasingly digital).
Concentrix’ Enabling the Future of Selling report combines survey work performed by Sales Enablement PRO with our analysis and recommendations. We have distilled the key findings into an infographic that details how organizations are investing in the customer experience.