What is Revenue Lifecycle Management?
Revenue Lifecycle Management is a journey
It's the process that shows you the best-practice ways to connect your company with your customers in ways that help you keep them, year after year after year.
Revenue Lifecycle Management (RLM) isn't a product, isn't a technology, and isn't an outcome. Instead, it provides a holistic approach to analyzing your business, seeing and understanding your data in context, and creating a directed plan for customer engagement that's tailored to the unique "fingerprint" of your company. And it's the only, consistent formula for continuous improvement in customer retention and revenue growth.
Everything you need to know about Revenue Lifecycle Management is included in this informative guide, designed to provide you with a best-practice approach to grow and retain revenue from your existing customers.
Learn how the right set of key performance indicators (KPIs) will help you demonstrate success and gain the clarity you need to institute innovative process improvements and drive revenue growth.
This analysis of leading, global B2B companies, reveals how taking a holistic approach to the revenue lifecycle drives higher renewal rates and revenue.