Today’s B2B companies compete in a high-stakes environment. Customers nowadays conduct a significant amount of research on their own through social media, websites, podcasts, and review sites, and that’s all […]
Journey mapping has grown from a niche workshop in the land of business-to-consumer customer experience to being “on-trend” and fashionable. From ugly B2C duckling to elegant B2B swan. Join David Lopes at two TSW sessions to learn how to deploy Customer Journey Mapping tactics.