Having the courage to listen to your customers and admitting failure is one thing. However, the way you respond and act on that failure is even more important. Learn how you can understand where you are falling short and evolve for future success.
In its simplest form, Customer Journey Mapping produces a diagram that literally illustrates the multiple touchpoints your customer has with your business, it depicts every step that they engage with your company.
Journey mapping has grown from a niche workshop in the land of business-to-consumer customer experience to being “on-trend” and fashionable. From ugly B2C duckling to elegant B2B swan. Join David Lopes at two TSW sessions to learn how to deploy Customer Journey Mapping tactics.