After landing a new customer, one of the worst things you can do is to remain content with the status quo. What’s your strategy for expanding that relationship?
Don’t get us wrong; it’s important to continue growing your customer base and market share. But by focusing all of your attention on net new sales, you’re only scratching the surface of your revenue potential. While this strategy might work out okay in the short term, it’s a surefire recipe for stagnation down the road.
It’s time for a different approach – one that is focused not only on continuously improving customer outcomes, but also increasing the profitability of your relationship with them. Download our playbook, “Mining for Value: A Comprehensive Guide to Customer Expansion,” to learn how you can maximize the value of your existing customers.