Leading organizations today are taking the best CX practices from the consumer space and applying them throughout the B2B customer lifecycle. Backed by 20 years of experience, ServiceSource has designed a new way to help B2B market leaders grow closer to those most important to their business. We call it the Customer Journey Experience (CJX), and you can read more about it in our latest whitepaper.
This paper will share illuminating insights into the CJX, including:
- The advent of the “experience economy” and the impact that has on B2B brands.
- Why businesses need to reconsider and revamp their customer engagement approach.
- The elements that go into creating an exceptional CJX.