The B2B Purchasing Process has Fundamentally Shifted. What’s Next?

Rapid changes in the B2B purchasing journey demand evolution in sales processes and skill sets. Educated, empowered prospects are turning their backs on traditional, outdated sales models that don’t serve their needs. A customer-centric selling experience has taken over. Is your organization adapting to this major shift, or stagnating? Read this document to discover how adopting a modern inside sales solution focused on customer experience will deliver the growth your organization needs.