Navigating the B2B Storm in the Experience Economy

For the past decade, the B2C world has been focused on delivering better Customer Experiences (CX). But how has that transferred to the B2B realm, where customer relationships are significantly more demanding, complex, and involve numerous stakeholders across multiple touchpoints?

Leading organizations today are taking the best CX practices from the consumer space and applying them throughout the B2B customer lifecycle. Backed by 20 years of experience, ServiceSource has designed a new way to help B2B market leaders grow closer to those most important to their business. We call it the Customer Journey Experience (CJX), and in this webinar, we share:

• Why you need to rethink your customer engagement model in the new “experience” economy.
• The elements that go into creating an exceptional CJX and the numerous benefits that come along with doing so, both for your customers and your company’s bottom line.
• Best practices for implementing a CJX philosophy and delivery model within every department of your business.