Webinars and Videos

The Mid-Market Matters: Why Companies Must Rethink Customer Segmentation

For years, businesses have been focusing nearly all of their attention on keeping their enterprise customers happy. Since these relationships make up the majority of the typical revenue stream, this customer success strategy would seem to make the most sense – right?

Well, it’s time to reconsider that philosophy. While your largest customers are indeed important, you are doing your organization a major disservice (and losing out on profitable future growth opportunities) by not building more sustainable relationships with your mid-market customers.

Watch our webinar: “The Mid-Market Matters: Why Companies Must Rethink Customer Segmentation.”


  • Chad Lyne, SVP of Strategy and Corporate Development with ServiceSource
  • Phil Nanus, VP of Research, Customer Success at TSIA


Find out why rethinking your customer segmentation strategy will equip you to grow closer to all of your customers – not just the biggest ones – and lead to higher ROI.